Candy company finds a sweet way to help grant wishes for children with critical illnesses

(BPT) - Did you know that July 20 was National Lollipop Day? Make sure to add that date to next year's calendar! On that sweet and special day this past summer, IT’SUGAR, the largest specialty candy retailer, celebrated the occasion by discovering an extra sweet way to help children facing critical illnesses, in partnership with Make-A-Wish®. For these children, a wish is a turning point in their medical journey that opens the door to exciting possibilities. With a wish, a child is empowered to reclaim their childhood and build the motivation needed to persevere — and envision a brighter future.

Life-changing wishes are possible thanks to the generous support of Make-A-Wish donors and their partners, like IT’SUGAR. With their new ‘Pop’ It Forward initiative, the fun and festive specialty candy company invited customers to have a blast while also helping make kids’ wishes come true by purchasing exclusive Wish Pops — colorful, star-shaped lollipops that are as vibrant as they are delicious — for themselves, their friends, their family or even the person behind them in line to 'Pop' It Forward.

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