What’s old is new again – isn’t that the old adage we often hear when change arrives to the familiar?
No doubt you’ve noticed by now that the newspaper you are holding in your hands is not the one you’ve been used to for years and years. I have mentioned in columns before this one, and in conversations I’ve had around town, that changes were coming to The Kingsville Record and this is by far one of the biggest.
We are a new organization, under new ownership and on a new path – so why not bring a new look with it?
Part of the reason was that the newspaper shifted where it is printed, resulting in a slightly narrower paper size. We are now printing with the Corpus Christi Caller-Times press, a change from our prior printer in Beeville.
That press, unfortunately, announced back in January that it would be closing its doors after Beeville Publishing and its group of newspapers was sold to a company that evidently had no interest in staying in the printing game. But work to switch to the press in Corpus Christi had been in the works by myself prior to this announcement, pretty much since I came on board as publisher on Dec. 19.
It’s my hope that the new design, which will be tweaked as we get feedback or see what may or may not be working as we move forward, presents our readers with a cleaner and more efficient layout than in the past.
Taking advantage of the new print quality is important so that we can showcase more of the photos that we capture around our communities and those that are sent to us by proud teachers, parents or organizations.
The redesigned logo of The Kingsville Record is one of the other major changes being unveiled in this issue.
The color palette is meant to pay tribute to the sunrise and sunsets we get to witness day in and day out. But it is also meant to be an homage to where this area came from – an open plain, full of possibility on which communities were founded and still exist.
From those fields sprung cities, a university and a naval air station. But the horizon is still in front of us, full of possibility.
Kingsville has seen amazing growth in the past few years. The proof is in the $5 million in sales tax revenue the city was allocated in 2019, a first for this town.
That’s a sign that people are not only shopping more locally, but they are taking advantage of new businesses opening in this town.
The key to keeping that momentum going is to help promote the business community and give small businesses an opportunity to succeed. We’ve got some ideas on how to do what we hope will further that goal, and they will be rolled out in the weeks to come.
All of this is part of our ongoing effort to breathe new life into The Kingsville Record. This newspaper was on the verge of closing just two months ago, leaving Kingsville and the surrounding communities without a dedicated newspaper to call their own.
But we are steadily working to bring the newspaper into a future where it serves the communities and our readers well, and does so with integrity and professionalism.
I’ve said from the beginning that it’s incumbent on us as a staff to give you all a product worth supporting. But having that support from the community, whether its through advertisements or subscriptions, will be crucial to the future of this newspaper.
Someone asked me at a recent presentation I gave to the Kingsville Noon Rotary Club how much time we have. The question came as a response to a statement I made about the newspaper not being truly saved just yet, just given the equivalent of a reprieve by the governor for someone on death row.
The reality is that, just as I said in my answer to the questioner, this first year will be critical for our newspaper and its continued existence.
My staff and I will do everything in our power to provide this community with a newspaper it deserves. That is my commitment to you all as publisher of this newspaper. If we fail to do that, then the failure will ultimately be on me. I readily accept that.
But if we succeed, it will be the result of all the hard work this staff has put into this journey and the support the communities we serve have shown this publication. As our new logo represents both the sun rising and sun setting, it is a fair reflection of the choices now before us.
Will the sun ultimately set on this newspaper’s more than 100-year-old history, or will it continue to rise and bring with it the dawn of a new day for our communities and the readers we serve? Time will tell, but for me, I firmly believe it will be the latter. The question is, though, do you believe it, too?
Tim Acosta is the editor and publisher of the Kingsville Record. He can be reached at email@example.com.